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Welcome to JOAH! Our 100% cruelty-free cosmetics are created to outperform even the best prestige products. Shop our best mascara, eyeliners, lipsticks, & more, to see why JOAH is smarter beauty. Like you.

**Claim your FREE gift with $35+ purchase. Options change monthly so check back often! Cart must total $35+ for FREE gift to apply. Can be combined with other offers. One GWP per order. Items subject to availability.

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  1. Summer Glam Gift Set
    Summer Glam Gift Set
    7-piece set & FREE holographic bag
    Special Price $29.99 Regular Price $60.93
  2. Matte Me Down
    Matte Me Down
    Makeup Setting Bundle
    Special Price $14.99 Regular Price $20.97
  3. No Sweat Set
    No Sweat Set
    Waterproof Bundle
    Special Price $18.99 Regular Price $27.97
  4. Perfect Complexion BB Cream
    Perfect Complexion
    BB Cream
    As low as $9.99
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