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Flash Sale- 40%
on non-rebranded items

Effortlessly effective skincare
Discover high-quality skincare with effective ingredients at accessible prices.
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Get a free
Concealer Brush

Buy 2 or more Hydrating Eye Serum Concealers to score a free Concealer Brush.
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Introducing our
Serum Blush Tint

A longwearing natural flush of buildable color, with a hydrating touch.
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Meet our Water Color Velvet Lip Tint

A weightless nourishing lip tint for long-lasting comfortable color.
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JoahNow

Unveiling the Future of K-Beauty
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Add a bundle to your cart to get our illuminating Selfie Light for free. This brightening gift clips onto your phone, offering a customizable amount of luminosity to your next radiant selfie.

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Buildable beneficial bundles

Explore some of our nutrient-rich bundles, packed with skin- and lash-nurturing benefits, to customize your daily lit-from-within glow and streamline your beauty routine. Any bundle you choose will come with a free Selfie Light. Gift automatically applied at checkout. Offer available while supplies last.

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