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I Like It, You'll Like It


Meet Joah


JOAH is Korean for “I LIKE IT”. We believe in celebrating life, fearlessly flaunting your femininity & being unapologetically girly. We know beauty confidence comes from within, but realize that makeup helps, too.

Discover Joah

Korean-Beauty Must-Haves

Glow Activator Raidance Primer


INFUSED WITH REAL LUMINOUS
24K GOLD FLAKES

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Our New
Matte Gel
Lipstick
Is Amazing


Korean Beauty Favorite!

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Truly Yours NATURAL FINISH
DROP FOUNDATION!


This soft matte foundation enhances
your complexion in every way

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SELFIE READY All Day!


Setting Powder
Save face! Sheer powder keeps
your flawlessly prepped face
perfectly in place.

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Draw the line Like A Pro

Felt Tip Liquid Eyeliner
Flexible marker-like tip glides
liner on as subtly or as cat-eye cool as you like!

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Precision Brow Pencils


The Perfect Brow Shaper

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Glow Activator Raidance Primer


INFUSED WITH REAL LUMINOUS
24K GOLD FLAKES

Shop Now

Truly Yours NATURAL FINISH
DROP FOUNDATION!


This soft matte foundation enhances
your complexion in every way

Shop Now

Draw the line Like A Pro

Flexible marker-like
tip glides
liner on as subtly or as cat-eye
cool as you like!

Shop Now

The Scoop on K-Beauty?


Beauty at its best…exceptional ingredients, formulations, quality & performance!

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I like it, you'll like it

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