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Experience our most
Calm(ing) Collection

Alleviate stressed skin with our Calm Collection, infused with Centella Asiatica (also known as "Cica") - a Korean skincare staple ingredient that helps to soothe redness.
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Introducing our
Serum Blush Tint

A longwearing natural flush of buildable color, with a hydrating touch.
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Meet our Water Color Velvet Lip Tint

A weightless nourishing lip tint for long-lasting comfortable color.
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JoahNow

Unveiling the Future of K-Beauty
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Flash Sale- 40%
on non-rebranded items

The (makeup) essentials
Explore buildable K-Beauty makeup products to customize
your enhanced natural glow.
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Makeup Collection

Cooling and Correcting Primer Cooling and Correcting Primer

Cooling and Correcting Primer

$12.99
Water Color Velvet Lip Tint Water Color Velvet Lip Tint
new

Water Color Velvet Lip Tint

$11.99
Serum Blush Tint Serum Blush Tint
new

Serum Blush Tint

$13.99
Blurring Matte Primer Blurring Matte Primer

Blurring Matte Primer

$11.99
Hydrating Glow Primer Hydrating Glow Primer
new

Hydrating Glow Primer

$11.99
Hydrating Eye Serum Concealer Hydrating Eye Serum Concealer
best seller

Hydrating Eye Serum Concealer

$11.99
Discover the Collection

Enrich: A makeup collection that goes beyond the surface to nourish your skin.

Experience makeup infused with Ceramides, Peptides, and Niacinamide to care for your skin with every application.

SHOP ENRICH
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Creamy, buildable,
anywhere-you-need-it coverage

Brighten, cool, and cover with our Hydrating Eye Serum Concealer. Its multi-purpose formula helps even out your complexion while enhancing your natural glow.

97% saw brighter under eyes*
92% saw the appearance of dark circles disappear*
92% said the concealer hid imperfections*

*In a consumer study on 100 participants for Hydrating Eye Serum Concealer

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