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Pick Your Free Gift with $35+ Purchase
FREE Velvet Lip Color Sample with ANY Purchase
FREE Shipping with Any Crystal Glow In Your Bag

New Arrivals

The Dramatic Lash Dream Team

JOAH® Crystal Glow Luminizing MistJOAH® Crystal Glow Luminizing Mist

NEW Lash Uprising Boosting Primer

Your first step to falsie-length lashes

Lash Uprising Volumizing & Lengthening Mascara

Award-winning, lash-transforming mascara

JOAH® Crystal Glow Collection formulated with Crystalide™ Bio-highlighter Peptide creates an instant light reflecting finish while revitalizing the skin. JOAH® Crystal Glow Collection formulated with Crystalide™ Bio-highlighter Peptide creates an instant light reflecting finish while revitalizing the skin.

We're rising UP for a good cause.

With the purchase of JOAH Beauty products, a portion of sales goes to Girls Inc.

Join VIP Club. $1.99 flat rate shipping on all orders! Take 20% off your first order and earn points to apply towards your next purchase.Join VIP Club. $1.99 flat rate shipping on all orders! Take 20% off your first order and earn points to apply towards your next purchase.