JOAH Beauty

Stay Put Shadow Primer

Shipping calculated at checkout.
Infused with Hyaluronic Acid and Vitamin B5, this primer preps lids for vibrant, crease-free, all-day eyeshadow or eyeliner wear. Features a universal sheer tint & wand applicator for easy application.


  • Versatile blendability: works well with metallic, shimmer, and matte formulas.
  • Longwearing: designed to prevent creasing, fading, and transfer.
  • Nourishing ingredients: Hyaluronic Acid and Vitamin B5 smooth and moisturize.
  • Universal formula: sheer formula works on all skin tones.
  • Easy to use: convenient applicator for seamless application.
  • Cruelty-free
  • 100% agree:​
  • Primer is long-lasting and prevents eyeshadow from fading throughout the day​. 
  • 98% agree:​ 
  • Primer helped eyeshadow adhere to the eyelid​.
  • 96% agree:​ 
  • Eyeshadow did not smudge throughout the day​. 
  • 94% agree:​ 
  • Eyeshadow color lasted all-day​ 
  • Primer blended well over fine lines on the eyelid​

*In a consumer study with 52 participants for the Stay Put Shadow Primer


Isododecane, Talc, Trimethylsiloxysilicate, Cyclopentasiloxane, Magnesium/Potassium/Silicon/Fluoride/Hydroxide/Oxide, Disteardimonium Hectorite, Triethylhexanoin, Trihydroxystearin, Polyethylene, Oleic/Linoleic/Linolenic Polyglycerides, Silica Dimethyl Silylate, VP/Eicosene Copolymer, Propylene Carbonate, Synthetic Beeswax, Sorbitan Sesquioleate, Sorbitan Isostearate, Phenoxyethanol, Triethoxycaprylylsilane, Ethylhexylglycerin, Panthenol, Water, 1,2-Hexanediol, Sodium Hyaluronate, Bismuth Oxychloride, Iron Oxides

Shipping & Returns

Shipping Rates

  • Standard shipping, US (orders $35+): FREE shipping
  • Standard shipping, US (orders under $35): $5.95
  • Canada: Up to 11 items: $9.50 USD
  • Canada: 12+ items: $15.00 USD

Learn More

How To Use

  • Dot a small amount of primer along your lid and up towards the brow bone. 
  • Blend gently with your fingertips or a flat brush.
  • Wait 10-20 seconds before applying shadow over the primer

How It Works