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We donate a portion of sales of select "Better than the Best" Items
- sold on JOAHbeauty.com & at select CVS Pharmacy Stores - to Girls Inc.

Pore De-Activator Primer


What it is:
Pore Minimizing & Mattifying Primer

What it does:
Translucent formula quickly minimizes the appearance of pores & fine lines, complements all skin tones and helps makeup stay put! Wear alone or under makeup to blur flaws, fight shine & create a smooth base.


  • Infused with Tea Tree Extract, with skin healing and antiseptic proprieties
  • Eliminates the appearance of pores, improves skin texture
  • Reduces appearance of fine lines and wrinkles

*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.

Apply your regular moisturizer and/or sunscreen, then dot on a thin layer of primer and blend all over your face, using fingertips, a brush or makeup sponge. Let dry, then apply makeup as usual or wear alone.

Dimethicone, Cyclopentasiloxane, Dimethicone Crosspolymer, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexylglycerin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Tocopheryl Acetate

An anti-inflammatory and antimicrobial, Tea Tree Extract reduces oil and shine, calms redness, and minimizes breakouts.

Before & After

JOAH helps young women rise up by proudly supporting Girls Inc.

Now, with every purchase of Pore Deactivator Activator on JOAHbeauty.com and at select CVS Pharmacy stores, JOAH will donate of portion of the proceeds to Girls Inc. This National Nonprofit organization provides all girls with the experiences, mentoring relationships, and programming to succeed. Girls Inc. helps inspire all girls to be strong, smart, and bold.