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JoahNow–The Future of K-Beauty is Here

Starting at $24 per box

Cutting edge K-Beauty, delivered.

As a member of JoahNow, you’ll join a community of tastemakers for a first look at cutting-edge K-Beauty insights and the groundbreaking products we’ve created – with the member-exclusive opportunity to purchase these limited-edition beauties first. This curated K-Beauty box is available in extremely limited qualities, so get it before it’s gone.


Even better: we’ll be treating you to of-the-moment content like livestreams with Brand Director, Hae Jin Chang, on the buzziest trends, behind-the-scenes factory and lab tours, Korean retail store tours, influencer collabs, and much more. 

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Purchase options

$30 quarterly subscription includes FREE gift with purchase

$30 one time purchase

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What's in the box?

Triple Action LED Skincare Booster

Say hello to the latest in K-beauty tech innovation!


Small in size but powerful in action, our one-of-a-kind, 3-in-1 beauty tool combines galvanic current, collagen-boosting LED light and soothing vibration to boost absorption and efficacy of your serums, creams, masks and other skincare. This magical little device activates upon contact: simply massage the device over your face and neck after applying your skincare for a relaxing, spa-like experience and glowing results you’ll love. 

FUN FACT: When using your hands to apply skincare, only 1-3% of skincare is fully absorbed by the face. Hands absorb product first!

Device exclusive to our first box

Maximizes absorption of skincare for incredible results 

For best results, use with our Collagen Boosting Kkeun Cream

Collagen Boosting Kkeun Cream

A K-beauty first in texture & formulation


Our newest approach to cream formula is truly one of a kind. With a threaded marshmallow texture, this non-sticky, light-as-air cream melts as you massage it in, leaving skin feeling fresh and hydrated with pillowy-plump softness and bounce. Rich in niacinamide and collagen, it also delivers a healthy dose of anti-aging ingredient Adenosine, known for its impressive anti-wrinkle, skin-smoothing, and soothing properties. This fast-absorbing formula helps boost skin elasticity, moisture and firmness for a luminous glow.

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Helps improves skin tone & texture and helps tighten the skin with 2% niacinamide, collagen extract and adenosine​

For best results, use with the Triple Action LED Skincare Booster

Water Color Velvet Lip Tint

Korea’s matte lip trend meets its moisture match


With an innovative watery texture, our all-new Water Color Velvet Lip Tint is a game-changer for creating the must-have matte lip you love. Infused with hydrating micro-capsules that bring a welcome burst of hydration upon application, this breakthrough formula gives lips a soft, blotted wash of color with zero dryness. Experience a comfortable, velvety finish that’s long-lasting, buildable and transfer-proof. In two universal shades that flatter all skin tones, plus a built-in primer that smooths lips and keeps color in place all day.

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Micro-capsules deliver 40% more hydration

Non-drying liquid formula for all-day wear

Infused with Priming gel for a smoothing effect

Quick Tint Remover

Lip-nurturing gel remover: a K-Beauty first.


An advanced formula that gently sweeps away lip color in an instant, no rubbing required! With a comfy-soft gel texture, this powerful yet non-drying tint remover will easily cleanse away even the strongest lip stains and tints without irritation. Derived from natural olive oil and made specifically for delicate skin, it’s truly a treat for lips that feel soothed and clean.

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Gentle yet powerful, olive oil-derived formula

Specially formulated to remove our Water Color Velvet Lip Tint

The Mini Puff

A K-Beauty innovation for multi-tasking application


Tiny but mighty, this little powerhouse of a puff is a must-have for every makeup kit. Versatile, adorable and a perfect fit for fingertips, it offers precision application for smaller, more delicate

areas like the corners of the eyes and around the nose. Use it with concealer, foundation, cheek tint or even lip color – the firm yet supple texture works wonders with powders, liquids and creams for a lovely finish every time.

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