Washable Volumizing & Lengthening Mascara - Blackest Black
We donate a portion of sales of select "Better than the Best" Items - sold on JOAHbeauty.com & at select CVS Pharmacy Stores - to Girls Inc.
Raise your lash game
Lash UPrising crushed the competition. Find out why.
3 out of 4 women saw bold, full, clump-free volume*
96% saw visibly lifted, longer looking lashes*
100% saw more defined and beautiful lashes*
96% saw no fallout*
Join the UPRISING
High Impact Ultra volumizing quick-drying formula clings to your lashes without stickiness, creating a bold look that can't be ignored.
Balloon Air Powder Complex Delivers ultra-light, weightless volume for all day comfort, and easily washes off with warm water.
Our formula lifts, conditions & strengthens lashes while adding unparalleled length.
Free of Parabens and Phthalates
Cruelty free. Better for your lashes, better for the world.
JOAH helps young women rise up by proudly supporting Girls Inc.
Now, with every purchase of the Brow Down To Me Brow Pencil on JOAHbeauty.com and at select CVS Pharmacy stores, JOAH will donate of portion of the proceeds to Girls Inc. This National Nonprofit organization provides all girls with the experiences, mentoring relationships, and programming to succeed. Girls Inc. helps inspire all girls to be strong, smart, and bold.