THIS MASCARA IS INCREDIBLE!
This mascara is incredible. It lifted my lashes. Made them fuller and longer. Didn’t flake or clump up. And it didn’t weight my lashes down.
- Mandy E.
I LOVE THIS MASCARA!
These made my lashes long, full, & beautiful. I really like the shape of the brush, it goes on nicely & doesn't clump. It lasted all day & didn't start flaking off like other mascaras
- Rebecca M.
BEST MASCARA HAVE EVER TRIED!
Best Mascara I have ever tried! I never knew my lashes could have been so long and defined! Lifts lashes and curls slightly as well. 10/10 recommend!
- Patricia T.
Phenomenal long and luxurious lashes with just one passing of the brush
- Lindsay A.
This mascara gives amazing volume...
This mascara gives amazing volume and makes lashes look so thick and luscious! My eyelashes look the most beautiful they have in a long time using this mascara! LOVE IT!!!
- Peta-Gaye M.
We donate a portion of sales of select "Better than the Best" Items
- sold on JOAHbeauty.com & at select CVS Pharmacy Stores - to Girls Inc.
Lash Uprising Mascara
What it is:Volumizing & Lengthening Mascara
What it does:Join the Lash Movement! Revolutionary high impact mascara with volume maximizing brush precisely coats + conditions each lash for fierce volume, length and lift.
- Preferred over the #1 prestige mascara*
- 3 out of 4 women saw bold, full, clump-free volume**
- 96% saw visibly lifted, longer looking lashes**
- 100% saw more defined and beautiful lashes**
- 96% saw no fallout**
- High impact ultra volumizing formula
- Ultra-light, buildable formula
- Balloon Air Powder Complex delivers weightless volume for all day comfort
- Dramatically lengthens, lifts, conditions & strengthens lashes
- Free of Parabens and Phthalates; cruelty free
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling mascara from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
**In a consumer test for LASH UPRISING Washable Mascara
Place brush at base of lashes and swipe up from root to tip. Repeat until desired look is achieved. Remove waterproof fomula with our GreenTea Micellar Water and Green Tea Matcha Wipes.
Water, Propylene Glycol, Polyurethane-35, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG-8 Beeswax, Glyceryl Stearate, Cetyl Alcohol, Synthetic Fluorphlogopite, Copernicia Cerifera (Carnauba) Wax, PEG-100 Stearate, Alcohol Denat., Paraffin, Diisostearyl Malate, Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18 Alkyl Amide, Polyethylene, Polyisobutene, Stearic Acid, Phenoxyethanol, Silica, Glycerin, Butylene Glycol, Sodium Dehydroacetate, Hydroxyethylcellulose, Methylglucamine, Xanthan Gum, Aminomethyl Propanediol, Methylpropanediol, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, C11-15 Pareth-7, Sodium Laureth-12 Sulfate, Disodium EDTA, Phenylpropanol, Potassium Sorbate, Sodium Nitrate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Glyoxal, Iron Oxides
JOAH helps young women rise up by proudly supporting Girls Inc.
Now, with every purchase of LASH UPRISING on JOAHbeauty.com and at select CVS Pharmacy stores, JOAH will donate of portion of the proceeds to Girls Inc. This National Nonprofit organization provides all girls with the experiences, mentoring relationships, and programming to succeed. Girls Inc. helps inspire all girls to be strong, smart, and bold.