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We donate a portion of sales of select "Better than the Best" Items
- sold on JOAHbeauty.com & at select CVS Pharmacy Stores - to Girls Inc.

Instant Prime Activator Primer


What it is:
Hydrating & Brightening Primer

What it does:
This miracle worker primes, hydrates and brightens. Wear alone or under makeup to enhance your complexion with a bright, youthful glow.


  • Infused with Blue-Green Algae to tone, refresh and brighten skin
  • Hyaluronic Acid formulated to hydrate and restore a youthful glow

*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.

Apply your regular moisturizer and/or sunscreen, then dot on a thin layer of primer and blend all over your face, using fingertips, a brush or makeup sponge. Let dry, then apply makeup as usual or wear alone.

Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Butylene Glycol, Glyceryl Stearate, Squalane, Cetyl Ethylhexanoate, Polysorbate 60, Stearyl Alcohol, Stearic Acid, Beeswax, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Talc, Palmitic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer, Carbomer, Tromethamine, Allantoin, Tocopheryl Acetate, Ethylhexylglycerin, 1,2-Hexanediol, Disodium EDTA, Sodium Hyaluronate, Myristic Acid, Arachidic Acid, Spirulina Platensis Extract

Loaded with antioxidants, Blue-green algae is a powerhouse of essential amino acids and minerals that protect against skin damage.

  • Prevents loss of moisture
  • Smooths
  • Plums up the skin

JOAH helps young women rise up by proudly supporting Girls Inc.

Now, with every purchase of Instant Prime Activator on JOAHbeauty.com and at select CVS Pharmacy stores, JOAH will donate of portion of the proceeds to Girls Inc. This National Nonprofit organization provides all girls with the experiences, mentoring relationships, and programming to succeed. Girls Inc. helps inspire all girls to be strong, smart, and bold.