JOAH Beauty

Blurring Matte Primer

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This mattifying primer blurs imperfections, locks in moisture, and extends makeup wear without stripping your natural oils while plumping and smoothing with Vitamin B5.


  • Vitamin B5 infused: for lasting hydration, keeping skin plump and healthy.

  • Blurring & mattifying: minimizes pores and smooths texture for a blurred finish.

  • Longwearing: primes skin for seamless application and longer-lasting makeup wear. Great for all skin types, including oily or dry.

  • 94% agree:​ Primer helped control shine​.

  • 98% agree: ​Primer extends the wear of makeup​.
    Primer smooths the skin.​ Primer does not feel drying​.

*In a consumer study with 52 participants for the Enrich Blurring Matte Primer


Dimethicone, Water, Cyclopentasiloxane, Butylene Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Cyclohexasiloxane, Dimethicone Crosspolymer, Phenyl Trimethicone, PEG-10 Dimethicone, Silica, Magnesium Sulfate, Panthenol, Cetyl PEG/PPG-10/1 Dimethicone, Caprylyl Glycol, Polymethylsilsesquioxane, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Synthetic Beeswax, Ethylhexylglycerin, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Triethoxycaprylylsilane, Titanium Dioxide, Iron Oxides

Shipping & Returns

Shipping Rates

  • Standard shipping, US (orders $35+): FREE shipping
  • Standard shipping, US (orders under $35): $5.95
  • Canada: Up to 11 items: $9.50 USD
  • Canada: 12+ items: $15.00 USD

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How To Use

Apply primer on clean skin and let the product set for 15 seconds. Wear alone or under makeup.