JOAH Beauty

Waterproof Volumizing & Lengthening Mascara

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Infused with an innovative Balloon Air Powder Complex, this unique Korean technology features hollow powders that allow buildability and coat your lashes without clumping, delivering lightweight, enhanced lash volume and length without fallout.


  • Long-lasting waterproof formula: provides all-day wear. 
  • High-impact formula: buildable Balloon Air Powder Complex maximizes all-day volume, length, and lift without clumping.
  • Ultra-precise applicator: anti-clumping brush coats and separates each individual lash for a fanned-out, fluttery look.  
  • Eye enhancing: achieve a deep lash color with this  rich, ultra-black formula.
  • Safe for sensitive eyes: paraben and phthalate free
  • Talc-free, SLS-free, gluten-free, nut-free, vegan, and cruelty-free
  • 90% saw full volume and instant lengthening effect.
  • 93% saw lifted lashes* 
  • 87% saw no fallout and loved their lash look 

*In a consumer test for Volumizing & Lengthening  Waterproof Mascara.


Isododecane, Trimethylsiloxysilicate, Talc, Disteardimonium Hectorite, Ceresin, Microcrystalline Wax, Dextrin Palmitate/Ethylhexanoate, Polypropylsilsesquioxane, Propylene Carbonate, Silica, Hydrogenated Polyisobutene, Aluminum Distearate, Dextrin Palmitate, Polymethylsilsesquioxane, Glyceryl Caprylate, Triethoxycaprylylsilane, Iron Oxides

Shipping & Returns

Shipping Rates

  • Standard shipping, US (orders $35+): FREE shipping
  • Standard shipping, US (orders under $35): $5.95
  • Canada: Up to 11 items: $9.50 USD
  • Canada: 12+ items: $15.00 USD

Learn More

How To Use

  • Start by curling lashes and applying the Lash Boosting Primer for maximum impact.
  • Swipe mascara from root to tip, coating each lash evenly.
  • Apply additional coats for extra volume, build as desired. 
  • Apply to lower lashes for a complete eye-opening effect.

How It Works