JOAH Beauty

Volumizing & Lengthening Mascara

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Infused with an innovative Balloon Air Powder Complex, this unique Korean technology features hollow powders that allow buildability and coat your lashes without clumping, delivering lightweight, enhanced lash volume and length without fallout.


  • High-impact formula: buildable Balloon Air Powder Complex maximizes all-day volume, length, and lift without clumping.
  • Ultra-precise applicator: anti-clumping brush coats and separates each individual lash for a fanned-out, fluttery look.  
  • Eye enhancing: achieve a deep lash color with this rich, ultra-black formula.
  • Safe for sensitive eyes: paraben and phthalate free
  • SLS-free, gluten-free, nut-free, vegan, and cruelty-free
  • 3 out of 4 women saw bold, full, clump-free volume**
  • 96% saw visibly lifted, longer-looking lashes**
  • 100% saw more defined, and more beautiful lashes**

*In a consumer test for the Volumizing & Lengthening Mascara.


Water, Propylene Glycol, Polyurethane-35, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG-8 Beeswax, Glyceryl Stearate, Cetyl Alcohol, Synthetic Fluorphlogopite, Copernicia Cerifera (Carnauba) Wax, PEG-100 Stearate, Alcohol Denat., Paraffin, Diisostearyl Malate, Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18 Alkyl Amide, Polyethylene, Polyisobutene, Stearic Acid, Phenoxyethanol, Silica, Glycerin, Butylene Glycol, Sodium Dehydroacetate, Hydroxyethylcellulose, Methylglucamine, Xanthan Gum, Aminomethyl Propanediol, Methylpropanediol, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, C11-15 Pareth-7, Sodium Laureth-12 Sulfate, Disodium EDTA, Phenylpropanol, Potassium Sorbate, Sodium Nitrate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Glyoxal, Iron Oxides

Shipping & Returns

Shipping Rates

  • Standard shipping, US (orders $35+): FREE shipping
  • Standard shipping, US (orders under $35): $5.95
  • Canada: Up to 11 items: $9.50 USD
  • Canada: 12+ items: $15.00 USD

Learn More

How To Use

  • Start by curling lashes and applying the Lash Boosting Primer for maximum impact.
  • Swipe mascara from root to tip, coating each lash evenly.
  • Apply additional coats for extra volume, build as desired. 
  • Apply to lower lashes for a complete eye-opening effect.

How It Works