" type="video/mp4"> " type="video/mp4">

Meet our Tinted Lip Balm

Naturally give yourself a smoother, fuller-looking lip look.
Available in six buildable, moisturizing
Shop Now
true true

JoahNow

Unveiling the Future of K-Beauty
Shop Now
" type="video/mp4"> " type="video/mp4">

Introducing our
Serum Blush Tint

A longwearing natural flush of buildable color, with a hydrating touch.
Shop now
true true

Meet our Water Color Velvet Lip Tint

A weightless nourishing lip tint for long-lasting comfortable color.
Shop now
" type="video/mp4"> " type="video/mp4">

Your eyes, defined

From an effortless smokey eye, to winged lines, our range of smooth-gliding eyeliners are ready to enhance your look.
Browse these long-lasting liners that keep their color, all day.
Shop Now

Enrich: A makeup collection that goes beyond the surface to nourish your skin.

Experience makeup infused with Ceramides, Peptides, and Niacinamide to care for your skin with every application.

SHOP ENRICH
true
true

Our Brushes Are Back

Boasting a brand-new look, each of our super-soft, densely-packed makeup brushes are back to swipe, buff, and blend your favorite K-Beauty products.

SHOP BRUSHES