Bring on the NEWS! New colors, new products & even new ways to apply them. JOAH's new ultra-modern, on-trend essentials are designed to keep you looking beautiful, all season long.
K-Beauty Best Sellers
NEW
NEW
Color Squad
Cream Lipstick
As low as
$6.50
NEW
Wand Me Up
Perfecting Concealer
As low as
$6.50
NEW
Blur Activator
Mineral Primer
$10.50
NEW
I'm Your Jelly Bae
Matte Gel Lipstick
As low as
$6.50
NEW
All Brushed Up
Creamy Concealer
As low as
$4.50
NEW
Wat-a-matte
Liquid Lipstick
As low as
$7.50
NEW
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TURN UP THE COLOR
Classic Lipstick, Reinvented
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BRING ON THE BLUR!
Camellia Oil "Erases" Imperfections
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COVERAGE À LA CARTE!
Application, Your Way!
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IT'S ALL BRIGHT!
Go from Date Night to After Hours
Hello, beautiful!
JOAH has it all—all you need to be K-Beautiful, that Is!
Meet Joah
JOAH is Korean for “I LIKE IT”. You’ll like it too…celebrating life, fearlessly flaunting your femininity, & being unapologetically girly. Knowing beauty confidence comes from within, but realizing how makeup helps, too.
Discover Joah Use #JOAHBEAUTY TO BE FEATURED