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Turn up the color! Experience the power of full volume color with 20 stunning shades to suit your every mood and style.

K-Beauty New Arrivals

TURN UP THE COLOR!

New Color Squad Cream Lipstick takes classic lipstick to the next level. Argan oil-infused hydrating formula with microfine pigments for smooth, vibrant, lasting color!

SHOP COLOR SQUAD

AWARD WINNING

Like a magic trick for brows! Brow down to precision. Our Precision Brow Pencil is dual-ended, smudge proof and lasts all day.

SHOP PRECISION BROWS

Hello, beautiful!

JOAH has it all—all you need to be K-Beautiful, that is!

Meet Joah

JOAH is Korean for “I LIKE IT”. You’ll love it too…celebrating life, fearlessly flaunting your femininity, & being unapologetically girly. Knowing beauty confidence comes from within, but realizing how makeup helps, too.

Discover Joah
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