K-Beauty New Arrivals
TURN UP THE COLOR!
New Color Squad Cream Lipstick takes classic lipstick to the next level. Argan oil-infused hydrating formula with microfine pigments for smooth, vibrant, lasting color!SHOP COLOR SQUAD
Like a magic trick for brows! Brow down to precision. Our Precision Brow Pencil is dual-ended, smudge proof and lasts all day.SHOP PRECISION BROWS
JOAH has it all—all you need to be K-Beautiful, that is!
JOAH is Korean for “I LIKE IT”. You’ll love it too…celebrating life, fearlessly flaunting your femininity, & being unapologetically girly. Knowing beauty confidence comes from within, but realizing how makeup helps, too.Discover Joah