About K-Beauty

About K-Beauty

Hey Pretty! 

When it comes to makeup, sometimes less is more, especially since you’re a natural beauty to begin with. But with Korean Beauty, more is more, and that’s a good thing! It’s really all about some amazing rituals, with multi-step treatments that make your face look as flawless as glass. In fact, with Korean Beauty, achieving “glass” skin is like nirvana for your complexion. Count on JOAH to help you show your skin some Korean Beauty love, with products formulated to help you achieve the perfect glass skin look. Keep reading along and follow this how-to and get started!

First comes a therapeutic mask, and ours are amazing. JOAH Skin Polish Charcoal masks come in peel-off and wash-off forms, and the Skin Polish Gold Peel-Off Mask is infused with 24K gold! These masks help to detoxify your skin and leave it feeling soft and healthy before putting on makeup. Next up: use one of our Selfie Ready Hydrating, Pore-Minimizing or Mattifying primers to create a soft, smooth and even canvas that preps your face for makeup application. To brighten up the eyes, use either of our two great Truly yours concealers.  Next up: apply our  BB Cream instead of foundation to give your skin a sheer natural finish, then spray your face all over with our Dew Me A Favor setting spray so makeup stays put all day long and remains dewy. Follow up with some sparkle and shine with our Be My Everything Highlighter, applied to your cheeks and temples. Make your eyes pop with any of our high-tech tubing mascaras, and use our clear brow gel to shape your brows into place.  Lastly, swipe on some La Bam Balm for a natural tinted lip, and top it off with our Mirror Mirror lip gloss for off-the-charts shine. 

That's it! Perfect glass skin, completed within minutes. Feel beautiful? Take some selfies with your finished glowing natural look. Use the hash tag #JOAHbeauty for a chance to be featured on our site and show the world your Korean Beauty inspired look!

Stay beautiful.