Turn up the color! Experience the power of full volume color with 20 stunning shades to suit your every mood and style.
K-Beauty New Arrivals
NEW
NEW
Color Squad
Cream Lipstick
As low as
$6.50
NEW
Wand Me Up
Perfecting Concealer
As low as
$6.50
NEW
Blur Activator
Mineral Primer
$10.50
NEW
I'm Your Jelly Bae
Matte Gel Lipstick
As low as
$6.50
NEW
All Brushed Up
Creamy Concealer
As low as
$4.50
NEW
Wat-a-matte
Matte Liquid Lipstick
As low as
$7.50
NEW
-
-
TURN UP THE COLOR!
New Color Squad Cream Lipstick takes classic lipstick to the next level. Argan oil-infused hydrating formula with microfine pigments for smooth, vibrant, lasting color!
SHOP COLOR SQUAD
-
-
AWARD WINNING
Like a magic trick for brows! Brow down to precision. Our Precision Brow Pencil is dual-ended, smudge proof and lasts all day.
SHOP PRECISION BROWS
Hello, beautiful!
JOAH has it all—all you need to be K-Beautiful, that is!
Meet Joah
JOAH is Korean for “I LIKE IT”. You’ll love it too…celebrating life, fearlessly flaunting your femininity, & being unapologetically girly. Knowing beauty confidence comes from within, but realizing how makeup helps, too.
Discover Joah Use #JOAHBEAUTY TO BE FEATURED
Sign In
Create New Account